This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Cart 0

Congratulations! Your order qualifies for free shipping You are $0 away from free shipping.
No more products available for purchase

Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

Maintaining the Color and Softness of Your Beach Towels

Maintaining the Color and Softness of Your Beach Towels - Bondi Joe Swimwear

Beach towels are not just functional; they are also a fashion statement. Keeping them looking vibrant and feeling soft is essential for enjoying your beach outings. Over time, exposure to sun, sand, saltwater, and frequent washing can cause beach towels to fade and lose their softness. However, with proper care and maintenance, you can prolong the life of your beach towels and keep them in top condition. This guide will provide you with eight effective tips for maintaining the color and softness of your beach towels.

1. Choose High-Quality Towels

Why It Matters

Investing in high-quality beach towels made from premium materials like Egyptian cotton, Turkish cotton, or bamboo can make a significant difference in their durability and feel. High-quality towels are more likely to retain their color and softness over time.


  • Look for Towels with a High GSM: Towels with a higher GSM (grams per square meter) are generally thicker and more durable.
  • Opt for Natural Fibers: Natural fibers like cotton and bamboo are softer and more absorbent than synthetic alternatives.

2. Wash Before First Use

Why It Matters

Washing your beach towels before their first use helps set the colors and remove any excess dye or chemicals from the manufacturing process. This initial wash can also soften the towels, making them more comfortable to use.


  • Use Cold Water: Wash new towels in cold water to prevent color bleeding.
  • Avoid Fabric Softeners: Fabric softeners can reduce the absorbency of the towels. Instead, use a cup of white vinegar in the rinse cycle to soften the fabric.

3. Wash with Like Colors

Why It Matters

Washing beach towels with similar colors prevents color bleeding and fading. Mixing dark and light colors can cause the dyes to transfer, resulting in dull and unevenly colored towels.


  • Sort by Color: Always wash your beach towels with similar colors to maintain their vibrancy.
  • Use Color-Safe Detergents: Choose detergents designed to preserve colors and prevent fading.

4. Use Gentle Detergents

Why It Matters

Harsh detergents can strip the colors from your beach towels and make the fibers stiff and scratchy. Using gentle, mild detergents helps maintain the color and softness of the towels.


  • Avoid Bleach: Bleach can cause colors to fade and weaken the towel fibers.
  • Opt for Mild, Color-Safe Detergents: These detergents are designed to be gentle on fabrics and preserve their colors.

5. Wash in Cold or Warm Water

Why It Matters

Washing beach towels in hot water can cause colors to fade more quickly and may damage the fibers, leading to a rough texture. Cold or warm water is gentler on the fabric and helps maintain the towel's softness and color.


  • Stick to Cold or Warm Cycles: Use cold or warm water settings on your washing machine to preserve the towels' color and softness.
  • Rinse Thoroughly: Ensure that all detergent is rinsed out to prevent buildup and maintain the towel's absorbency.

6. Avoid Fabric Softeners and Dryer Sheets

Why It Matters

Fabric softeners and dryer sheets can leave a residue on the towel fibers, reducing their absorbency and making them feel stiff. They can also cause colors to fade over time.


  • Use White Vinegar: Add a cup of white vinegar to the rinse cycle as a natural fabric softener.
  • Try Baking Soda: Add half a cup of baking soda to the wash cycle to enhance softness and remove odors.

7. Dry Properly

Why It Matters

Proper drying is crucial for maintaining the color and softness of your beach towels. High heat can damage the fibers and cause colors to fade, while air drying can help preserve their quality.


  • Tumble Dry on Low: Use a low heat setting if you use a dryer to prevent damage to the fibers.
  • Air Dry: Whenever possible, air dry your towels in a shaded area to prevent sun damage and maintain their softness.
  • Avoid Over-Drying: Over-drying can make towels stiff and rough.

8. Store Properly

Why It Matters

Proper storage helps maintain the integrity of your beach towels, keeping them fresh and ready for use. Storing them in a clean, dry place prevents mildew and maintains their softness.


  • Ensure Towels are Completely Dry: Make sure your towels are fully dry before storing them to prevent mildew and odors.
  • Store in a Cool, Dry Place: Keep your towels in a cool, dry area away from direct sunlight to prevent fading and maintain their quality.
  • Fold Neatly: Neatly folded towels stay in better shape and are ready for use whenever you need them.


1. How often should I wash my beach towels?

Wash your beach towels after every 2-3 uses to maintain cleanliness and prevent buildup of sand, salt, and sunscreen.

2. Can I use fabric softener on my beach towels?

It's best to avoid fabric softeners, as they can reduce the towels' absorbency and make them feel stiff. Use white vinegar or baking soda instead.

3. How can I remove stubborn stains from my beach towels?

Pre-treat stains with a stain remover or a mixture of baking soda and water before washing. Avoid using bleach, as it can cause colors to fade.

4. Why are my beach towels losing their softness?

Over time, detergent buildup and improper drying can make towels stiff. Use white vinegar in the rinse cycle and avoid over-drying to maintain softness.

5. How do I prevent my beach towels from fading?

Wash your towels in cold or warm water with gentle, color-safe detergents. Avoid direct sunlight when air drying and store them in a cool, dry place.

6. Can I wash beach towels with other laundry?

It's best to wash beach towels separately or with similar items to prevent color bleeding and ensure they are thoroughly cleaned.


Maintaining the color and softness of your beach towels requires proper care and attention. By choosing high-quality towels, washing them correctly, and storing them properly, you can ensure they remain vibrant and comfortable for many beach seasons to come. Follow these tips to keep your beach towels looking and feeling their best, so you can enjoy your time in the sun with style and comfort. Read more tips and tricks in our other guides to beach towel care and maintenance.


Trends in Masculine Beach Towels - Bondi Joe Swimwear

Trends in Masculine Beach Towels

When it comes to beach gear, men are increasingly looking for towels that combine style, durability, and functionality. Masculine beach towels are no longer just about utility; they are now...

Read more
Men's Beach Towel Trends - Bondi Joe Swimwear

Men's Beach Towel Trends

Beach towels are an essential accessory for any beach trip, and selecting the right one can reflect your personal style and preferences. For men, beach towels that combine practicality with...

Read more